If you've been Googling things like "how to stop bed-sharing" or "why does my baby wake up crying every few hours," you're not alone — and you're exactly who this story is for.
A few weeks ago, we ran our first Baby Sleep Challenge: a short, focused push to help babies (and their exhausted parents) get better sleep, fast.
Only one mom joined that first round. But the results she got are exactly why we're doing it again.
Sallyanne is a mom based in the UK. Moms there get up to a full year of parental leave and no shortage of support.
But, she was still struggling with her daughter's sleep.
Her 15-month-old toddler, was sleeping in bed with her, waking up multiple times a night, and Sallyanne wanted a way out that didn't involve letting her baby cry it out.
Her situation might sound familiar, even if you're on the other side of the world.
Different country, different routine, same 3am wake-up call the need for sleep doesn't know borders.
If your baby wakes up multiple times a night and cries when they do, it's usually not random.
In most cases, it means your baby hasn't yet learned how to self-soothe — to settle themselves back to sleep without help.
That's exactly what we worked through with Sallyanne during the challenge: a gentle, step-by-step approach to help Rosie learn to fall asleep and stay asleep on her own, in her own crib.
Her daughter picked it up in just two nights.
Sallyanne said the challenge felt like private, 1:1 coaching, not a generic plan pulled off a shelf.
That's by design. Every family's sleep situation looks different: different ages, different habits, different reasons bedtime has become a struggle.
A plan that isn't built around your actual baby is a plan that's guessing.
The first challenge worked so well, we're running it again — bigger and longer this time.
The 5-Day Baby Sleep Challenge starts Monday, August 17.
If you're dealing with bed-sharing you're ready to end, a baby who won't settle without help, or just want a clear plan for better sleep in five days, this is your chance to find out what's possible.
By Nesta Lumpkin
Nesta Lumpkin is the founder and lead baby sleep coach at Baby Sleep Accelerator®, helping parents get gentle, no cry-it-out sleep for their babies through private 1:1 coaching.